Muzz blog

headline copywriting techniques

11 Easy Copywriting Techniques to Maximize Your Headline's Clickability

Headline copywriting techniques. Writing articles is crucial for your SEO and the most important element of an article is the headline. In this article, we show you how to improve your headlines.

While headlines are the most important part of your copy, they can also be some of the most difficult to nail. That’s because headlines are meant to grab attention and encourage people to click through to read the rest of your copy.

To maximize the clickability of your headline, it has to be a compelling and engaging one. However, a catchy headline can go much further than just catching the reader’s attention. It can also increase your click-through rate, your conversions, and your overall sales. It can also help you differentiate your product or service from your competitors, which will make your sales pitch stand out. You need to be able to effectively sell yourself and your product in a few seconds because people’s attention is so fleeting. So how can you create the most effective headline?

Copywriters know that headlines are the most important element of an article. However, what makes a headline clickable?

headline copywriting techniques

Don't Overuse the Keyword

To keep your headline compelling, stick to its core message. The only way to do that is to use a good headline-specific keyword, and use it in your copy to reinforce the benefit of the product, service, or offer.

Keywords are short, but powerful words that help to define the message of your copy. They should be used sparingly and in moderation, because too many keywords are likely to distract your readers.

headline copywriting techniques

Find a Strong Hook

“Hook” is the term used to describe the most powerful part of your headline. You want to use your headline to capture a reader’s attention and make a lasting impression. To do this, you’ll need to write a headline that will grab your audience’s attention and prompt them to read the rest of your content.

A good hook is something that is unusual, shocking, surprising, intriguing, or just plain unusual. It is the one thing in your headline that makes it stand out from the crowd. People will not click away from a headline that has a good hook. They will stick around to learn more about your product or service. Your hook should be unique, different, and memorable. This is what sets you apart from your competition.

headline copywriting techniques

Keep It Short - headline copywriting techniques

People want to read short. This is not just a theory, but a proven fact. The shorter the text, the better. In an average text message, people can only hold on to seven words in their working memory. That’s why we like tweets and status updates—they are short enough that they fit perfectly in our limited working memory. And that’s why the shortest headlines win.

 If you want to write a headline, it is important to be as brief as possible. The best way to achieve this is to use the most important words and phrases. This can be achieved by using a catchy word or phrase that describes your article in the least amount of words.

Get to the Point

In copywriting, headlines are the most important part of the piece. They’re the first thing someone reads, and often decide whether they click through to read the rest of the article. Here’s what you need to know: Don’t ever forget the power of a great headline. But don’t get carried away. The best headlines are succinct and attention-grabbing. They have a purpose and a point, and they don’t waste your reader’s time by trying to be clever.

The headlines are what draw readers to a piece of content. In a good headline, you should give the information that a person needs to know. People will always click on the article that they need to read. Don’t make a big headline when it is not needed. Make sure that your headline is attention-grabbing and that it has a purpose. A good headline will let the reader know what he or she wants to know.

Make the Right Offer

A great headline is one that makes a compelling, believable offer to the reader. In other words, it must make you feel like the offer is in their own best interests. When readers are looking for something, they always have one thing in mind: I want this, so if you’re offering me this, it’s likely that I’ll pay attention to the rest of your message.

The key is making sure the offer is relevant to what the reader needs. For example, let’s say that you’re selling a product that will help your readers improve their diet. A good headline would be “How to Make the Most of Your Diet.” If you’re selling a new type of workout program, then you’d want to write something like “How to Lose 10 Pounds in 1 Week.” In any case, your headline should make a clear and compelling statement of the benefits of your product or service.

headline copywriting techniques

Be Specific - headline copywriting techniques

A simple headline that isn’t specific enough to get attention is a challenge. If you’re in a crowded field of businesses, your headlining needs to stand out among a sea of other options and entice the consumer to click through. The problem is that some of the most common headlines for a business aren’t very specific. Instead, they use vague language that doesn’t offer much insight to the product or service itself. This is a recipe for disaster if you don’t know how to get consumers to take action.


Be specific about your business or product or service. A generic or vague headline may work for your competition, but it won’t do much for you. To be successful with online marketing, you need to offer something unique that differentiates your company from the others. You have to make sure that your headline is specific. If your headline isn’t specific enough, it will not get your audience’s attention. It is your responsibility to make sure that the headline is specific because it will affect your success.

Test for Emotional Appeal

People will subconsciously make choices based on emotion. And that means you can make a choice based on emotion, too! To create a strong emotional appeal, your headline should be catchy but also deliver a clear message. A good headline is one that resonates emotionally with a potential reader. You can use a headline test, like this one, to figure out what kind of emotional appeal works best for you.

Let’s say you are trying to sell a house. If you have to choose between a real estate agent who promises a quick sale, and an agent who will help you save money in the long run, what would you choose? You’d probably take the agent who can give you a quicker result. That’s because we subconsciously make choices based on emotion. We all want quick results, but we also want to save our money. That’s why you should try to appeal to the emotions of your potential readers by using a headline that they will resonate with. In other words, use a headline that is catchy but also delivers a clear message.

Use Visuals to Grab Attention

Commonly above the headline in a blog post, there will be a visual element. Make this image as attention-grabbing as you can and use a high-quality image. This will make the reader stop, look at the image and then down to the headline. Images are much more attractive to people than words. So use that knowledge to your advantage. Have a killer image on top of your headline that is not only relevant to your headline but attracts automatic attention.

Create a Sense of Urgency

What do you do when there’s an important deadline looming? You make sure the problem is solved right now! That’s the goal of urgency. Your headline needs to convey urgency. It needs to be clear, precise and specific. The headline should include words like: now, soon, tomorrow, right now, available for a limited time only, etc.

A good headline should make you feel that the problem is going to be solved right now. You can’t miss that deadline. That’s the whole point of urgency. It needs to be very clear.

Use Social Proof - headline copywriting techniques

Social proof is the use of numbers to make your audience feel more comfortable with your product or service. For example, if you’re selling something online, people will usually visit a site and click on a product they like based on the number of reviews they read.

So for example in a headline, you can write “95% of customers who bought this product absolutely loved it”.

Make sure that what you say is actually true, customer trust is always vital.

headline copywriting techniques

Use tools - headline copywriting techniques

There are several online headline analysers that will score your headline and give you suggestions on how to improve your headline. They are free and generally very helpful so use them!

My favourite one is Write Better Headlines: Headline Analyzer From CoSchedule.

They also teach you a lot about the type of words that you should use in a headline, power words, emotional and uncommon words. These types of words have been scientifically proven to be more each catching for people.

conclusion - headline copywriting techniques

In conclusion, when it comes to writing headlines for your content, there are some simple rules of thumb to help you generate more clickable headlines.

The most important part of a headline is that it grabs the reader’s attention, so make sure that it includes a strong call to action. For example, you could write: “How to Make Money Online” or “5 Simple Ways to Earn $$”. If your headline doesn’t have an enticing call to action, you’re not going to get any clicks! Write your headline like you would talk to a friend over coffee. You want them to be interested enough to read the article, but you don’t want to scare them off with a headline that sounds too good to be true.

In addition to having a strong call to action, make sure that your headline is also keyword-rich. As an example, if you’re writing about making money online, you may want to write something like: “How to Make Money Online: 5 Simple Ways to Earn $$” or “10 Easy Ways to Make Money Online”.

Making a great headline is no easy task but it is quite probably the most important part of your article. So spend a lot of time, learning, practising and educating yourself on headlines. With time and practice, the process will become easier and easier.

thank you for reading Muzz Web Design Web Design Web Development  SEO

Discover what we can do for you

Get in touch and find out what we can do for you.