How to get more traffic to your website for free.
In this article we will explain how to get more traffic to your website for free.
You have invested time, money, sweat and energy (and probably even a few tears) into making your website. Your website is as user friendly as possible and showcases your products and services in an effective and attractive manner.
You are justifiably proud of yourself to have finished such a herculean task and think the whole world cannot wait to visit your brand spanking new website.
Then for most people reality sets in, your website is one in a billion, there is an almost an infinite amount of competition out there, so how can you generate traffic to your site?
There are three types of traffic: owned, earned, and paid.
Owned traffic.
This is traffic that comes from your own efforts – website content, blogs, social media account content or mailing lists.
Earned traffic.
This is traffic you get when your content is shared by someone to someone else. This is especially important as it expands your overall audience. Such traffic pushes you outside your current community and builds trust through positive word-of-mouth marketing in the digital realm.
Both of the above require consistency and commitment, but they are long term strategies that build a rock-solid committed audience.
Paid Traffic.
The quickest way to get traffic, advertising, however unless you have solid content or attractive/unique – product/services to offer, the traffic increase you see may well be short term. Of course, it is expensive as well.
How to get more traffic to your website for free.
Content is King.
Writing for most is not easy, specially if you are not used to it. However with time and continuous practice it will become easier.
So, what to write about?
- Your product and services, give people in depth knowledge of what you offer.
- Keep it personal, write about yourself, this will make your audience start to build a connection with you.
- Keep it light – everyone responds well to humour.
- Research and find your audiences pain points, if you can answer or satisfy these pain points your audience will become loyal to you.
- Become an authority in the field that you are in by extensively writing about the subject that you specialise in. This will make your audience see that you are an expert in your field and will more likely buy your product and services.
- Showcase your happy customers – positive reviews, completed projects will augment your credibility.
how often should i do it?
You need to publish regularly and consistently; it will get easier as you develop your writing skills. We would suggest you make a timetable and stick to it. Also make a list of things that you want to write about and add to it as things come into your mind. Research what your competitors are blogging about. Remain committed and in the long run you will be rewarded.
