11 Google Local SEO Tips You Need to Know About
Google local SEO, search has become a major driver of online traffic and conversions for businesses of all sizes. If your business is not present on Google Maps, you are missing out on some serious business.
You may have heard of Google Local SEO, but you probably don’t know exactly what it is or how to make sure that it’s being done right. That’s because Google Local SEO can be a bit of a mystery. Especially since the quality of information available online on this topic is pretty poor. The good news is that Google has a pretty detailed description of the service on its official website.
Google Local SEO is one of the most important parts of search engine optimization (SEO) when it comes to local businesses. But if you’re not getting the results you want from it, you might not understand exactly what you’re doing wrong. If you’d like to take your local business to the next level. You’ll need to make sure that your Google Local SEO is up to par. Here are 11 tips that will help you get the best results from your Google Local SEO efforts.
In this post, we’re going to take a look at 11 simple, yet powerful local SEO tips you can start using right now in order to boost your local rankings.
11 tips to improve your google local seo
Create Your Own Local Web Presence - google local seo
What if your company was already listed on Google? What if all of your information was already searchable on Google? A simple Google search can provide some useful insight into how a potential customer would find you online. In addition to having your business’s name in the “local” search results, you should have the same information available to a potential customer through a Google business profile page. This is a free service that allows you to list your business and its products or services, which Google uses to generate a listing.
Once your business has a physical address, you need to tell Google that you want to have your business listed online. You can do this by creating a Google Business Profile page. This page gives you access to your business’s Google Business Profile page. When someone searches for your business online. They can find your business’s address, phone number, and email address on your page. They can also read about your business and find any reviews from your customers on Google. The goal is to create a Google Business Profile page for your business. If you have not done so already, please review the “Local Business” section of your Google Business Profile page and follow the instructions. Also, if you would like to use your Google Business Profile to advertise your business. Please review the “Advertise Your Business” section of your Google Business Profile page.
Add a High-Resolution Logo
Adding a square-sized image of the company logo to your business listing can help make it easier for customers to identify and connect with you online. Make sure that the logo is a high-resolution image so that it can be seen on all devices.
Add a High-Resolution Cover Photo
A good cover photo for your GMB listing includes an appealing image, an image that encompasses the brand’s personality. What it stands for, and what it has to offer. Because this image will always be cropped to a 16:9 aspect ratio, it’s important to choose a high-resolution image that will display well on all screen sizes.
Provide a Business Description
Your goal is to have your customers remember your company’s name and the quality of the service you provide. This is why you want to ensure that your business’ listing stands out among the competition. You do this by including a professional and descriptive business description. You’ll also want to make sure you include the right keywords in your listing so that when people search online, they can find you. This text field can be a great way to tell local search users about your story, mission statement, and history. However, Google prohibits the use of promotional content and links in this space. To ensure users see the company’s phone number and email address, you can use the text field.
Add Photos of Your Business
One way to add photos to your Google My Business listing is to use them to spotlight certain aspects of the business. For example, images of goods and services, images of employees working or helping customers, the interior and exterior of the business, and other general photos that summarize what the business can offer potential customers. Using a range of different photos can help make it easier for customers to choose your business when making purchasing decisions online. All photos used on your GMB listing must adhere to Google’s guidelines for photos. They should be in focus, well lit, and have no alterations or excessive filters.
Fill Out the Correct Business Hours
It’s important to enter the correct business hours when you optimize your GMB listing. Keep in mind that you can customize the hours for holidays and other special events. Doing so will ensure that your business is always up to date.
Add an Appointment Link
If you want to stand out among your competition. Use Google’s new feature where people can book appointments directly from your Google My Business listing. This feature will help make your business more visible, helping you to generate new customers who will not have to leave Google to book an appointment with you.
Fill Out the Services Section
If you have a service-based business, your GMB listing can be a great tool for providing potential customers with all the information they need upfront. Your services list makes it easy to categorize and list all of your business’ services and prices so that potential customers can see exactly what you have to offer.
Add Product Information
Similar to adding service information to your Google My Business listing, it is a good idea to add information about the different types of products you have to offer, along with the pricing information. If your products are set prices, make sure to include the pricing information for customers to review and to update the products and services if things change.
Add Google Posts to Your Marketing
Mix Google Posts is a great way to share upcoming events, offers, and promotions with your audience. Bloggers and business owners can use them to share information on their blog, which increases their reach with their intended audience. With Google Posts, they can include an image, text, and a call-to-action button. Keep the images simple and the text content to a minimum. The goal with each Google Post should be to get the reader to take action, whether that is a sign-up, phone call, or click through to the website. Get started with this powerful, easy-to-use tool to drive more traffic to your website.
Track the Performance of Your GMB Listing
One of the best features of Google My Business is its insights section. It provides you with important details on how customers search for your business. Queries that they used to find your business. Where they viewed your business (Google Search vs. Google Maps). What types of customer actions they took (website visits, phone calls, directions requests), and more. By tracking the performance of your GMB listing, you will be able to optimize it for the best results. Get in touch with our digital marketing experts today to learn more about how to optimize your Google My Business listing.
Get as many reviews as possible
GMB places a lot of importance on the reviews you get on GMB. It will affect where you rank in the search results. So make sure to ask all your customers to submit a google review. Also, reply to those reviews. This will show Google that you care about your customers and again this will have a positive effect on your rankings. If you can get at least 25 reviews that will be seen as optimal by Google.
Conclusion - boosting your google local seo
Google my business profile is free, easy to do and highly effective for your local SEO. It should be a tool that every business should use as it can have a massive effect on your business. To get the upper hand on your rivals, make sure your GMB is fully optimised. It´s a very surprising fact that relatively few businesses have a Google My Business, make sure you are not one of them!