As an SEO agency in Benalmadena, we will provide you with your own personalized SEO plan for your business.
Most website owners will already know something about SEO basics. Here you’ll learn what the big search engines think about SEO. You’ll learn the best practices, including those from Google and Bing, that you should follow to make your site more visible in the organic search results.
This blog covers the basic things that every website owner needs to know about SEO, and will build your foundational SEO knowledge and confidence as you move forward.
Contact our SEO agency in Benalmadena to help you improve your organic traffic!
Search engines are answers machines. Google does a lot of work to make sure your search is fast and accurate. It looks at billions of pieces of content and evaluates thousands of factors to determine which piece of content is most likely to answer your query.
Web pages do all of this by discovering and cataloging all available content on the Internet. (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,”. Then ordering it by how well it matches the query in a process we refer to as “ranking.” We’ll cover crawling, indexing, and ranking in more detail later.
Today’s organic results are much more subtle than they once were. Many of the top ranking pages have paid ads at the top or bottom of the page (paid advertising). Other times the top ranking result might have several links (blue) to other pages that appear to be in the same category as the current one. The remaining results could be completely organic. But still, the remaining results typically look something like “10 blue links” below the paid ads.
Search engine results pages today are filled with more advertising and more dynamic organic results formats (called “SERP features”) than we’ve ever seen before. Featured snippets, people also ask boxes, image carousels, etc are all examples of new SERP features that have recently emerged. These are driven largely by what people are seeking.
Search engine results are made more personal by a number of factors. They can be tailored to an individual’s location, time zone, language, and interest. Local pack results can make it easy for a visitor to find a nearby business.
Search engines make money from advertising, so they want to show the advertisers in the most prominent positions. However, most companies/individuals do not have the budget to spend 1000´s on Ads. That is where SEO comes in, it gives you the opportunity to be seen by your target customers without paying.
There are two types of SEO: On-page SEO and off-page SEO. Both are equally important.
While online marketing platforms, such as Facebook, Twitter, LinkedIn, and other social networks are great at generating web traffic, most of the traffic driving to your website is driven by search engines, not by paid advertising, social media, or other online marketing platforms.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. Users nowadays are much warier on clicking on ads. However organic search results are seen as having much greater value because people know that an article or website that has appeared organically on their search results is much more likely to provide the information that they are looking for.
Not only this but a paid ad needs to be constantly paid for in order to keep its visibility but a great piece of content if it is correctly SEO optimized will stay in the top ranking for a very long time, free of charge!
Your website is an important part of your digital marketing strategy. It’s where your customers go to learn about your brand, find solutions for problems they may be facing, and make purchasing decisions. That’s why you need to make sure you’re optimizing your site to get the best possible results.
You can hire someone to do your SEO, but you should know how to do it yourself. You don’t have to have an expert level of knowledge, but it’s important to have a basic understanding of how SEO works.
Otherwise, you could end up paying a lot of money for a service that isn’t worth that price. There are a lot of details that a professional service will take care of, but you should understand the process.
SEO takes a long time to learn and requires you to also invest a lot of time into it, so if you are short of time or not that technically savvy, you should really consider a company or freelancer to help you with your SEO.
As an SEO agency in Benalmadena, we will be more than happy to assist you with all your SEO needs. SEO is a complicated subject and to get the maximum benefits an SEO agency is highly recommended.
The number 1 thing you should always keep in mind is the quality of the content, whatever you are writing about or whatever you are trying to sell it should present clear value to the user, it should be easy to understand and have clear and concise points.
content is king and always will be
The search engines want the site to have a clear theme. If your site is about your own business, then you’ll want a site that is clear in its purpose, does not have a lot of clutter, and is easy to navigate.
However, if your site is about your business but also has a blog area, then it’s almost the opposite. The site should not be too business-focused because you want to draw in traffic because of your content, not your company. A key point here is to understand your audience.
What are they looking for, what do they want to know about, what are they interested in. You can then tailor your content to that. Your site should not be so boring that it puts people off reading it.
The most important thing is to use search engines as a marketing tool. People are searching for information online, so you need to make sure that your site appears high up in the search results. That way, when someone searches for something on Google or another search engine, your site will appear.
Make sure that the content on your website is relevant to your audience and that it matches their needs. It’s always a good idea to include keywords when writing your content. This is more important because it is one of the ways you can get noticed by search engines. You can do this by using tags and using the same words in the titles of your posts. It’s important that your site loads quickly and that it is easy to navigate. Having to wait for a website to load is the worst thing that can happen to you.
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