10 super important ways to achieve relevant website content
Having relevant content on your website is crucial if you want your website to succeed. It may sound obvious but a lot of website owners don´t really think who is my ideal customer? Who am I trying to target?
Content is absolutely critical to businesses with websites. Through content, you can reach more potential customers. However, the content has to be relevant to your customers’ needs and wants.
Relevance is the ability of your content to be interesting, informational and helpful to your audience. To create relevant content, you need to understand what relevance is and develop a process to achieve it.
The major benefit of content relevance is that you can get more traffic and generate leads from your website because they will be your ideal customers.
Many businesses are new, but they don’t understand how essential it is to invest in SEO. Below we have listed some of the things that will help you understand the importance of SEO for your business and help you make an informed decision.
1. Start with your ideal customer
Content is never created for everyone. It’s created for people who are interested in a particular subject.
Relevance is an important part of the puzzle for all businesses. If people are not relevant to you, you’re not going to get their attention.
Relevance is more about being relevant to your customers and your brand. It’s more about having conversations with your customers, understanding your customers need and wants rather than about a trendy design, a cool logo, a stylistic flair, or the right colours.
Why do you need to create an ideal customer? Because you need to understand your users before you can ever hope to be relevant to them.
Customer personas are an excellent tool for understanding who your customers are and what they want.
You can customize the look of your ideal customer however you want. You can include pictures or just write about it.
An ideal customer should capture the basic persona of who is buying your product, and why they’re buying it.
Understanding who your customer is will help you address their problems, their questions, their concerns, their interests, and enter into their world.
2. Understand user intent - Relevant website content
Search intent is the starting point for successful SEO.
The first thing you should do when starting “SEO” is to make a list of the things your audience wants. This list of wants is the most important part of your content marketing plan.
You’ll come up with a list of keywords by understanding your user’s intent. You do that by learning about your users – the ideal customer described in 1.
It’s all about the user experience and the overall message that you want to convey to your audience.
If you want to rank for the keyword “how to start an e-commerce business,” your user intent is likely to be “how to start an e-commerce business.” You might also have the user intent of “what are the best ways to start an e-commerce business” or “why is an e-commerce business good for me.
There are three main things that users search for on the Internet:
Do something – commercial queries: “Buy a laptop online”
Know something – informational queries: “2022 laptop customer reviews”
Go somewhere – navigational queries: “laptop shops near me
Through research and analysis, you can understand what your users want, and how to create relevant content for them. This will help you to understand the nature of the queries, and how to write your content to match their intent.
3. Create a list of keywords
When it comes to relevance, you need to focus on the user. If you want the user to click and engage with your copy, you need to use the right words/queries.
You’ll need to do some SEO to make sure that your website gets noticed by potential buyers. Don’t worry, it’s not as complicated as it sounds.
Google’s algorithm for ranking websites has been in the news a lot lately. But the basics of how it works aren’t that complicated. It’s actually a pretty simple process.
The goal of search engine optimization is to provide the right content to the right users, and make sure that they have a positive and rewarding experience.
Yes, you’ll need keywords.
How do you come up with these keywords? Ask:
What is your business? What is the nature of your product? Create a list of keywords that describe your product (navigational and commercial queries).
What problem is the target customer experiencing? What solution does the customer want? Create a list of keywords that describe that problem and solution (informational queries).
4. SEO is your friend - Relevant website content
It’s time to use those keywords in your relevant website content.
Optimizing your site for Google takes time and effort, but it’s the best way to increase your search engine rankings. Make sure your home page is optimized for your most important keywords.
All the pages on your website should be targeted towards the supporting keywords.
Keywords are the words that people search for when they’re trying to find something on the Internet.
Here is how to use your keyword:
The keyword must be present in the page title.
Make sure the keyword is in the H1 header.
The keyword must be present in the content multiple times.
Also, add the keyword in the image alt texts.
There are four most important aspects of on-page SEO. If you use your keyword or some semantic variant, then you’ve “done SEO.”
If your website is successful at targeting that keyword, you’ll rank in their query.
Search Engine Optimization is a must for any website. You have to be relevant to your users as well as to the search engines.
This is one of the most important parts of SEO. You need to have good, relevant, high-quality content for your site that includes these keywords, and then you need to get people to find your content.
Once you have identified the keyword phrases that are relevant to your business, you need to determine what kind of content will appeal to users who search for those keywords. If you write the right kind of content for the right people, they’ll find it and click on your links.
5. Write a sizzling hot headline
While headlines are the most important part of your copy, they can also be some of the most difficult to nail. That’s because headlines are meant to grab attention and encourage people to click through to read the rest of your copy.
Find out more about making great headlines here.
6. Put keywords in your meta description
The meta description is a small paragraph that displays in search engine result pages and tells users what the page is all about.
Metas don’t directly boost SEO. If a user searches “top lawn mower reviews,” it sees a list of results with metas for each site.
If you want users to click on your results, then you need to do something that will make them want to.
So in other words, the meta description is very important, it has to be engaging enough to make the user want to click on your link.
7. Start your article with one clear message
Right at the start of the article is the time to give a quick summary of what this article is about, what it is trying to achieve and what benefit the reader will gain from reading the article.
This is often referred to as the “hook”, it will keep the reader engaged and want to read more of the article.
8. Solve a problem
What kind of content should you create to bring the page to the attention of the user?
One simple idea could be solving a problem.
Learn how to assess the user’s need, and create a solution. That’s what great content marketing does: It identifies the user’s need and creates a solution to that need.
And that’s how and why it becomes relevant.
Users’ problems become a key for your keyword focus, and then for your content marketing strategy. As you solve users’ problems, you’ll become good at not only ranking in the SERPs but also in dominating – creating content that is laser-focused on users.
Users will love the content because it solved their problems.
9. Make sure it is timely
If your content is not relevant, it will not help you reach your goals. You can’t expect to be relevant just by trying. Your content must be up-to-date with the latest trends, you need to be writing about things that your ideal customer wants to know about “now”
It’s not enough to publish great content. You have to do it when your audience is looking for it.
Or you can also write evergreen content that will keep your website fresh and interesting for years to come. This can be content that is useful, entertaining or educational, but it must be timeless so that it can stay in front of your readers for years.
10. Size matters
There is no written law about how long your content/article should be. But keep in mind that you are solving a problem or creating a solution as thoroughly as you can, without leaving any stone unturned i.e. it must be comprehensive.
So “usually” the content will be long and should really exceed 1,000 words or a lot more.
The length of content is a ranking factor, so always keep that in mind but don´t just write “content filler”, everything that is written should be relevant.
Conclusion - Relevant website content
You can’t write good content if your content is not relevant. If your content is relevant to your audience, it will attract them to share and engage with your content.
Once you have clearly defined who your ideal customer is and what they need and want. Writing relevant website content will become a lot easier.
Not only this but relevant website content will connect with your customers which will make your website more successful than ever.
